Product Code Database
In the United Kingdom, the expression " grey pound" is used in the context of marketing and or retail sources and refers to the purchasing power of elderly people as . It is frequently used as a label for movies aimed at an older audience. A similar term exists for LGBT consumers, known as pink money.
Saga plc, a company whose products and services target the over-50s, estimated the value of the grey pound at £320 billion a year as of 2020. The grey pound is especially important in countries where older people hold disproportionate levels of wealth; in the UK, over-50s hold over three quarters of the financial wealth.
|
|
